Product Reviews
Data sheets show the update from the old branding to a new, more relatable design. In my time, and as part of the rebranding, NAVEX Global wanted to emphasize human interaction as it was more in-line with their products and services in the Ethics and Compliance industry.
Annual Publications
Annual publications were driven by data collected during the previous years. The Hotline Benchmark Report was a collection of trend-driven data representations. Understanding how to accurately portray data, in a visually compelling way, was a part of the art direction process.
InfoGraphics
At the time, infographics were a hot trend. Considering NAVEX Global’s focus on data, infographics were a key part of the marketing efforts. This included designing infographics for print, digital, and social media outlets.
Corporate Brochure
For this brochure, I provided art direction and layout, and handled all press checks. This piece of collateral needed to be easy to distribute at a trade show with the ability to transport easily. This was a simple design with concise content that gave a short elevator pitch of NAVEX Global’s Business.
Web Site Assets
Web work at NAVEX Global included working with a local ad agency along with our demand generation team to ensure all brand rules were followed and the end result of having redesign and full overhall of website. Prior to the redesign phase, landing page creation, AB testing alongside demand generation team were some of my key responsibilities. This was followed by creating web advertising based on test data, landing page design including storyboards, and wire framing.